Honorary President of MMA TR Founder of Mr. Lama / Mobile Marketing Expert ENTREWAR Mentor
Born in Istanbul, Firat Ertem is a graduate of the 99’ class of Business Administration and Informatics in German from Marmara University. His dissertation was on “Impact of Mobile Phones on Interpersonal Communications”. Between 2000 and 2006, he offered Turkcell value-added services and solutions to Genpa technical service and sales points. In 2007, he was awarded the first place in individual category in Turkcell 3G Competition in 2007. In 2008, he created “Target-Oriented IVR” with Turkcell Mobile Marketing Department in 2008. When entering 2009, Firat Ertem founded the Mobile Marketing Department in Rabarba. He has worked with 30 local and global brands and created hundreds of different campaigns. He has received more than 40 awards such as Effie, Crystal Apple, Avea and Turkcell awards, MMA The Smarties, Mixx, EMMA, Felis with his projects he created for brands such as Pepsi from PepsiCo, Lay’s, Lipton, Axe, Clear Men and Cornetto, also Tuborg, Carlsberg, Selpak, Kanyon, Vogue, Garanti Bank, Pinar, Akbank, and Simit Sarayi. Ertem was still in MMA Turkey in 2009 and is now the member of the Board of Directors of MMA Turkey. In March 2013, he founded MR. LAMA. Ertem became a partner with Verba Medya in 2017.